As expected, Mercedes-Benz’s performance division AMG announced it is cutting ties with Ducati following the motorcycle manufacturer’s acquisition by rival car-maker Audi.
AMG released a brief statement saying, explaining the split and saying it we never in the running to purchase Ducati: “Since the end of 2010 a successful marketing cooperation has existed between AMG and Ducati. The company takeover by a rival car manufacturer has understandably resulted in the end of any further collaboration. The takeover of Ducati was never our aim – our focus lies clearly in developing and producing premium performance cars and we will be concentrating all our energy on this.”
AMG and Ducati have shared a marketing partnership since 2010, with AMG sponsoring Ducati Corse’s MotoGP team. The two companies also collaborated on a special-edition version of the Diavel, which instantly becomes a bit of a collector’s item as the world’s only Audi-owned AMG-branded product.[Source: TwoWheelsBlog]
Related Reading
Audi Officially Announces Ducati Purchase
Share
No comments:
Post a Comment